Your traffic is steady and you're already doing at least $500K in revenue, but it just isn’t climbing the way it used to.
You’ve added apps, offers, or tweaks… and nothing seems to move the needle.
You’re reviewing everything, trying everything, and still feel like you’re guessing.
Ads that once felt reliable now swing up and down without warning.
Your reports show data, but not a clear story of where customers drop off.
If you’re nodding at most of that, you’re not missing effort. You’re missing the explanation.
If the fixes you’ve tried aren’t fixing anything,
this explanation will finally make the data make sense.

I’ve spent almost twenty years rebuilding, diagnosing, and fixing Shopify and DTC stores that hit the same wall you’re hitting. This is pattern recognition, not theory.

I work directly with founder-led brands that already have traction. The problems you’re seeing now are the same ones I’ve watched unfold inside every store at this stage.

While everyone else pushes tactics, I focus on the underlying structure that makes your numbers shift in the first place. Clean systems. Better decisions. Predictable results.

I show you exactly where your customer journey breaks so you finally understand why your numbers flattened and what it takes to fix it for good.
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